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#FreelanceFriday: Stop Making Clickbait Ads with this One Weird Trick
EnglishMajorLeagues
Social media is truly the heart and soul of advertising when you freelance or run a small business. You rely on views, interactions, and engagement to sell people on your ads, so you have to make something that catches their eye right away. Often-- perhaps too often-- this becomes the clickbait we see all over our feeds. As if consumer savvy and a distaste for boring clickbait wasn't enough, ... ...more
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#FreelanceFriday: Become an Expert
You've heard it before: always have a contract in the works and on the books. Always be grinding for a shot at the next gig. Streamline your processes, always have business cards, and network like crazy. Follow up with clients, and prospect new ones all the time. I'm probably not breaking any new ground for a solid, experienced freelancer, here. But if you already know about developing ... ...more
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#FreelanceFriday: Don't Work for Jerks
Anybody who has been a freelancer for ten minutes knows that our work isn't always appreciated. In fact, sometimes there are 'potential clients' who do not deign to pay you at all, and announce their cheap intentions right from the beginning. What's more, some will contract you, only to put you through the wringer and your work under a microscope, looking for flaws to exploit for discounts, at ... ...more
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#FreelanceFriday: Boosting Business Through COVID-19
How is your freelance business faring in the current pandemic? Are you taking the necessary steps to keep your business afloat-- or even gain some ground-- during this crisis period?"Melissa, I work online, so COVID-19 doesn't affect me!"Unfortunately, that's what a lot of freelancers, especially those who work entirely online, think about it. And even more unfortunately, these are the people ... ...more
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#FreelanceFriday: Is MLM a Scam?
Hello and welcome back to Freelance Friday! I was inspired this time by what seems to come into my inbox every day on social media: the dreaded "multi-level marketing" message. it usually comes from an acquaintance, or an estranged friend from school, saying that they have "an amazing business opportunity for you," and then tell you all about how you too can make thousands working part time ... ...more
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#FreelanceFriday: Can I Sell Homemade Food?
With so many of us relying on what we have in our homes to make a little income, it's no wonder that there are questions surrounding selling homemade goods. I got a few questions in my email regarding my recent DIY posts, and asking that I write about setting up a food business. I have to preface this article by saying that I am NOT qualified to give legal advice, and if you're truly ... ...more
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#FreelanceFriday: Time Management
Ah, quarantine. It seems like everybody is working from home now. Time to sit back, find a Netflix Original series to binge, and blow through those quarantine snacks just as fast as you bought them. Except no, there's always work to be done! So whether you're a freelance pro, or new to the work-from-home game, I think it's time to review some time management skills. After all, we might be ... ...more
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#FreelanceFriday: Making Contracts Work for You
Welcome back! This week, I want to talk about something that scares many new freelancers to their very core: contracts. It can feel unnecessary, especially if you're new to the game, or even unprofessional to have a contract before you start work. Not to mention, the legal knowledge required can be incredibly daunting. On the other hand, if you don't have a paper trail, you risk losing out on ... ...more
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#FreelanceFriday: Finding Clients Through Social Media
What's up, Folks? This week, I got a lot of questions about finding clients as a freelancer. How do you reach out to them? What tools can you use to find new leads? And most importantly: can social media help? I'm here to answer your questions, so let's get started. Most of the questions I received centered around whether or not social media should be part of the client base building process ... ...more
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#FreelanceFriday: Billing is Hard
It's the end of your billing cycle, and ugh, you have SO many invoices to deliver and get paid... hopefully. But, when you run your own business, the more you have to bill, the more those small tasks pile up. Creating an invoicing system is a delicate process, and if your chosen system fails, you might not get paid on time, if at all! It's the bane of every small business! But you're smart, ... ...more
