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BBC Sport to Broadcast 2021 UKLC Spring Split
LiteralGrill
Esports is bigger than ever before with events being shown on major networks like ESPN. BBC Sport wants their piece of the esports pie and has accounted they will be broadcasting the UK League Championship (UKLC) across the BBC iPlayer, BBC Sport online, and its app channels.This will be the second time the UK taxpayer-funded network has broadcast the largest League of Legends competition in ... ...more
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Nestlé Takes Interest in Brazil - KitKat Sponsors CBLOL for 2021 Season
Break me off a piece of that esports revenue! Today, KitKat (yes the chocolate bar) announced a deal to sponsor the Brazilian League Of Legends Championship for its 2021 season. KitKat will also be partnering with Riot Games during broadcasts of the Mid Season Invitational, the League Of Legends World Championship and All-Stars events.“The new partnership with KitKat is the perfect way to ... ...more
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Grocery Store Chain ALDI Enters Esports World to Sign Deal With Team Vitality
Many companies are trying to tap into the growing esports market to find a new advertising venue and it looks like ALDI wants to join the fray. ALDI France has signed a three year deal with Team Vitality to appear on the jersey sleeves of their Fortnite, FIFA, and LFL League of Legends teams.“At ALDI France we really want to work towards a common goal. To assist these players in their healthy ... ...more
