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Atari Announces First Hotel Construction in Phoenix

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  • Tip Bones

As an admittedly casual gamer and proud lifetime Phoenician, video game company Atari's recent announcement of plans to begin development of the first of a chain of hotels in Phoenix is exciting. Atari is partnering with the GSD Group, Napoleon Smith III, who produced the "Teenage Mutant Ninja Turtles" reboot, Steve Wozniak's Woz Innovation Foundation, and Phoenix's own True North Studio to pioneer the new chain. The hope of the hotel franchise is to create not only a world-class place to stay, but offer unique and nostalgic entertainment to guests, and a great themed venue for esport tournaments.

Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, Atari's CEO, in a statement, “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”

What I think will draw guests to the hotel en masse is the promise of nostalgia in the provided entertainment, including "fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality)." The accessibility to me is a big selling point, as video games have always brought people of hugely varying ability together. VR and AR aren't common in every household yet, but perhaps getting guests a taste of it will increase the already growing profits in the video game industry, which Atari stated was already a $152.1 billion industry worldwide in 2019.

Construction is planned for mid-2020.

Are you an excited gamer or an interested investor? Would you stay at a hotel that features Atari classic games? Let me know in comments!

Photo: Pixabay

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