The conservative group One Million Moms is back in the news, this time focusing their attention on fast food giant Burger King. The company, in order to promote their new 'impossible burger,' with a patty made entirely from plants, released a commercial featuring what One Million Moms considers profanity: the 'd-word.' Phrases such as '[d-word] that's good,' and 'I'm a [d-word] fool' are on the group's radar.

"Burger King could have simply chosen to edit the profanity out of the commercial," said One Million Moms on their website, "The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one."

The group expressed concern for children and "impressionable" youth that might be watching the commercial, which airs during prime time. "It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear," they said, "Burger King should be more responsible in its marketing decisions."

After One Million Moms' well-known campaign against Hallmark and their airing of a Zola wedding planning commercial featuring a female couple, their outrage should come as no surprise. The conservative group has long protested what they view as objectionable content, in favor of 'wholesome' family programming.

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