Your Voice, Our Headlines

Download Folkspaper App with no Ads!


A fast-growing newspaper curated by the online community.

Everything about the basics of business intelligence

  • tag_facesReaction
  • Tip Bones

Business intelligence is all about using data for making better data-driven decisions for the well-being of a business. Data analytics, data visualisation, data tools and data mining are some of the essential factors that play a significant role in business intelligence.

What is the aim of business intelligence?

Business intelligence aims to make rational decisions for the progress of a business and have a better hold on the market conditions. It is destined to make the procedures more predictable, stand strong in front of the competitors, and perform best to give better services to the customers.

• A business organisation can take reliable decisions based on data

• Data analysis gives an insight into the future market conditions.

• It provides strength to a company and gives ideas to innovate.

• Simplifies complicated situations and smoothen operations.

Varied activities included in business intelligence

Business intelligence depends on data analysis. Data analysis includes varied kinds of procedures to scrutinise the available information for the best use of the commercial growth of a business organisation.

• Data visualisation - It is about turning data into visual forms to make the information easy to scrutinise and take out faster conclusions. For example - charts, infographics, graphs, histograms etc., come under this category.

• Data mining - Data mining denotes the process of obtaining data through statistics, databases, machine learning etc., to reveal the market trends and customer behaviour. It is done to find out the factors that affect the future decisions of a commercial entity.

• Performance metrics - It is about comparing present-day business performance with past performance, which is again a process that depends on data analysis. It aims to compare and improve the performance to achieve the organisational goals.

• Statistical analysis - This procedure is all about scrutinising the facts and figures through the data to find out the performance of a business. It is used to explore why a sure thing happened in a trend and how the organisation can take its benefit.

• Data preparation - This stage is about preparing the information for data analysis. It includes the compilation of varied data sources and identifying the dimensions of obtained information. This step helps make more valuable and constructive conclusions for the organisation.

Role and use of business intelligence

Business intelligence is a significant element in the successful handling of a commercial organisation. Many reasons can sufficiently explain the importance, role, and use of business intelligence in a commercial entity's short-term and long-term well-being.

• Constructive tool to spot customer behaviour - Customer is always the king of the market, whether a start-up business or an industry giant. All businesses depend on their customers to make the end-user happy and convince them to buy a particular product or service.

Important is to understand their mentality, their culture and their expectations. Whether a company selling sports equipment or a lender that offers the best deals on 100% guaranteed loans-, every business needs to understand customer behaviour. No doubt, business intelligence is the best tool for this purpose.

• Useful in performance tracking - Before a business scrutinises the competitors, it is essential to go through the process of self-realisation. For that, a company needs to understand how it performs in the market. A company can study the data that shows its past and present performance in the industry.

This gives valuable insight into the future possibilities of growth. The obtained details and information also help improve the product or service performance. A business must improve and remove the flaws and attain a better hold on the customers.

• Improvement in business productivity – Obviously, when a business gets to know so much about its performance, current circumstances, and future possibilities, it can always perform better. This improves its productivity. Thanks again to the data analysis that helps find out the strong and weak points in an organisation.

The team can make the necessary improvements and work on the new ways that the current trends demand in the industry. Business intelligence is always crucial to add perfection and offer an insight into how the people in a company run the business.

Make better business strategy: A business equipped with all types of the necessary information can continuously improve with time. It enhances the business strategy with the help of facts and figures. This, in turn, gives confidence to the business management because the information obtained makes circumstances predictable. With this fact, we really cannot underestimate the importance of business intelligence.

The competition is quite intense now as we live in a globalised economy where businesses have to face extremely tough competition. They need to own insight into the future with an idea of how the past years of the industry reacted. It helps spot the conditions that affect the market trends. Of course, business intelligence can help us create a better world of commerce.


The above points sufficiently explain the significance of business intelligence and establish the fact that it is the need of the hour in the modern world. No commercial entity can survive without the scrutiny of the available data. It also explains that data is among the essential elements for the successful operation of a company. To play strong in the market, it is significant for a business to stay informed. The data obtained through various procedures in business intelligence gives the power of that information. This power helps craft a better tomorrow for any business.