The hashtag #BoycottHallmark has trended this week across the web, in the wake of the Hallmark Channel's decision to pull an ad from wedding planning service Zola, citing pressure from the conservative group One Million Moms, and the channel's policy on advertising.
The ad in question features a lesbian couple at the altar, exchanging the wish that they'd planned their wedding with Zola, in the style of wedding vows. At the end, the two women kiss. Hallmark has since reinstated the ad, apologizing for the hurt that its removal caused.
“Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused,” said Mike Perry, CEO.
Yet, while the hurt hasn't healed in the hearts of many LGBTQ activists, the channel will also face a boycott from One Million Moms, who originally urged the channel to remove the ad. They said in a statement:
"After removing a controversial ad featuring two lesbians kissing at the end of their wedding ceremony, Hallmark has again reversed course –– and apologized for offending the homosexual community. One Million Moms, a division of the American Family Association, is now calling for a boycott of the channel."
Photo: Screenshot of Zola's ad, featured on the Hallmark Channel