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Hot Takes: YouTube Culture

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This is a column that I started doing before my break that I would like to get back to. In Hot Takes, I share my full, unbiased opinion on different topics that seem relevant or interesting to talk about. Anyone who may have a suggestion for a topic to cover, let me know!

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YouTube has been around, in a fully-fledged capacity, since 2006. Back in those innocent days, the content there was primarily of funny animals, people failing at things, and the occasional gem like Charlie Bit My Finger.

But then people started making intentional content. Young creatives started writing scripts and filming sketches to upload in hopes that someone--anyone--might care. Thus, the YouTuber was born.

It took a few years from this 2006 point of creation for the true “YouTube Culture” to emerge and would be even a few more years from that until it became an uncontrollable beast with enough attention that it’s practically its own version of Hollywood now.

I hate what YouTube culture has become. From both sides of the coin: viewer and (please excuse me while I try not to hurl using this word) influencer. The toxic dynamic between a creator and their audience is just hard to watch. Don’t get me wrong there are some YouTubers who seem nothing but kind, conduct themselves like a business with morals, really seem to care about their audience, and stay away from scandals.

But then there are YouTubers who feel way too close to their audience that they interact with individuals within the audience inappropriately. There are audiences who feel too entitled to more than what their favorite YouTuber is willing to give. There are YouTubers that take advantage of their audience from a business standpoint and see them as nothing more than money making machines while they still pretend to be relatable and “just like” everyone who’s watching them.

The entitlement and expectations on both sides is so concerning, that the big headed attitudes of the YouTubers and the unhealthy obsessions and idolizations of the audience has gotten even worse than the dynamic between real Hollywood Celebrities and their audiences, and that’s because the layer between "celebrity" and viewer is gone with YouTube. YouTubers feel too attainable, feel too like a friend, and that should never be the case when what you're doing is meant to be conducted as a business.

And that’s a hot take you can bring to the bank.

Banner designed on canva.com with image from Szabo Viktor on Unsplash.

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