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Incident-Steve Jobs & Japan.

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Apple co-founder Steve Jobs was a big fan of Japan. Not only did he visit the Sony factories in the 1980s and adopt many of their methods when he founded Apple, but he was also captivated by the simplicity and quality of Japanese porcelain in Kyoto.
It was not, however, an artisan from Kyoto who won Steve Jobs’s devotion, but rather a Takumi from Toyama named Yukio Shakunaga, who used a technique called Etchu Seto-yaki, known by only a few.
On a visit to Kyoto, Jobs heard of an exhibition of Shakunaga’s work. He immediately understood that there was something special about Shakunaga’s porcelain. As a matter of fact, he bought several cups, vases, and plates, and went back to the show three times that week.
Jobs returned to Kyoto several times over the course of his life in search of inspiration and ended up meeting Shakunaga in person. It is said that Jobs had many questions for him—almost all of them about the fabrication process and the type of porcelain he used.
Shakunaga explained that he used white porcelain he extracted himself from mountains in the Toyama prefecture, making him the only artist of his ilk familiar with the fabrication process of porcelain objects from their origins in the mountains to their final form—an authentic Takumi.
Jobs was so impressed that he considered going to Toyama to see the mountain where Shakunaga got his porcelain but thought better of it when he heard that it was more than four hours by train from Kyoto.

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