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Mattel's New Barbie Models Diversify the Line Even Further

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Barbie has been gracing playtime and the imaginations of young children since 1959. Once panned as being an unattainable and unrealistic standard of beauty, the Barbie Doll line is now considered innovative and inclusive.

Barbie’s original design saw her with too small of a waist, too thin arms and legs, and too much height to maintain her light frame. Many mothers, mother’s raising girls long after Barbie was first released, complained about the doll posing unrealistic expectations upon their daughters. And the fear even extended to boys and their perceptions of the standards of beauty for the male dolls.

But nowadays, Mattel is being praised for expanding their line of dolls to be more inclusive of diverse people. The doll line collectively now features 176 different models which includes 94 different hair types and styles, 35 skin tones, and nine body types. Other notable representation includes a Barbie model in a wheelchair and, their newest release, a dark-skinned Barbie with vitiligo.

One thing Mattel has never shied away from since Barbie’s inception was showing young girls that they could grow up to me anyone they want. Barbie has been a doctor, a scientist, and so much more, but while her career dreams were aspirational, her body image should not be.

The career and diversity representation are both important, but in very different ways. One teaches children to aspire to great things and the other teaches them to love themselves for who they are.

Find out more here!

Check out the ad for their expansion on their Instagram!

Image from Sandra Gabriel on Unsplash.