In celebration of the late John Lennon's 80th birthday, his estate has partnered up with TikTok to feature music classics such as 'Imagine' and 'Stand By Me,' providing access to them by TikTok content creators.
"In total, 11 of Lennon's of his most legendary solo musical works are now available to users worldwide for their video creations. Brought together in a dedicated playlist, “Instant Karma! (We All Shine On),” “Imagine,” “Mind Games,” “Beautiful Boy,” “Woman,” “Happy Xmas (War Is Over),” “Give Peace a Chance,” “Stand By Me,” “Nobody Told Me,” “Remember” and “Gimme Some Truth” are all now accessible for the TikTok community," they shared on the company's newsroom website.
"Whether you're covering a song, or teaching us about his legacy, join the community and honour one of the greatest songwriters of his generation join the #GimmeSomeTruth challenge," the company shared.
The app also has dedicated a verified account for the late singer under his name, and now has more than 27,000 followers. This isn't the first time TikTok has partnered with a legendary artists' estate to bring older music to younger generations. While the app partnered up with Prince back in June, the music did not receive as much success as they anticipated.
TikTok, which is primarily a short video app, has recently been receiving traction as a powerful tool for publicizing music and promoting musical artists. Many artists' careers have blown up due to their music going viral on the app such as Doja Cat, Lil Nas X, and BENEE.