Instagram has been a long-standing favorite social media app amongst teens until now. The video app TikTok has snatched that title, coming only second to Snapchat. A report by CNBC found that there is only a 5% discrepancy between teens who favor Snapchat over TikTok.
While Instagram came in 3rd with only 25% of teens listing it as their favorite app, it actually has the highest percentage of engagement. TikTok only has 69% engagement, 80% for Snapchat, and 84% for instagram.
Originally owned by the Chinese company ByteDance, President Donald Trump gave his "blessings" las month for the company to be acquired by Oracle and Walmart, creating a company titled TikTok Global for usage of the app within the United States.
Source: CNBC
https://www.cnbc.com/2020/10/06/tiktok-passes-instagram-as-second-most-popular-social-app-for-us-teens.html